For a large omnichannel retailer we are looking for a truly experienced attribution specialist. Someone who can make a deep dive into the technical side of the diverse available attribution tooling, for instance Visual IQ, Adomotry, C3Metrics for advisory purposes and technical consultancy. You have experience in creating own algorithmic or probabilistic attribution models. You'll need advanced experience in one or more attribution tools in order to make an in-depth comparison and strategic planning for scalable usage of attribution tooling.
Firstly you'll be investigating the current models, data, marketing efforts, customers etc etc, in order to strategically advise the board on the need-to-follow path into the future.
Secondly you'll be the key project manager for technical and projectmanagement issues in order to realize & implement the strategic plan.
The project has an open end at first, however, the results of the strategic advice is the first milestone.